Danish pharmaceutical company Novo Nordisk, the corporation responsible for Paula Deen’s controversial, God-mandated diabetes sponsorship, has finally dropped the guillotine on their relationship with the butter doyenne after it was revealed last week that Deen had made a number of racially charged statements in a deposition.
Initially, they’d “monitored the situation” along with a number of other companies that Paula Deen had business relationships with, but with major American corporations like Wal-Mart, Smithfield Farms, and Home Depot dropping her product lines, it seemed inevitable that Novo Nordisk would sever their ties with Deen.
In a statement to Eater, Nordisk characterized the break as “mutual” (which it never is), and that it would last “while she takes time to focus her attention where it is needed.” The Huffington Post pointed out that her face still seems to be plastered all over Novo Nordisk’s site, where she appears to still be “help[ing] make many people aware of type 2 diabetes and the lifestyle changes needed to control this serious disease.”
No word on whether Anthony Bourdain has declared a Pyrrhic victory.
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