Guy Fieri is doubling down on his East Coast efforts after opening a restaurant on the Vegas Strip, and he appears to be sticking with the gambling theme. Bally’s Atlantic City announced plans to open Guy Fieri’s Chophouse at Bally’s, which will debut later this summer, overlooking the boardwalk and beach. We can only hope for a Nucky Thompson-inspired ad campaign.
According to a press release:
A unique twist on the classic steakhouse, the restaurant will feature a menu of popular signature dishes with New Jersey flare, such as the Java Rubbed Ribeye Chop, Filet with Roasted Garlic and Brown Butter, Spicy Bloody Mary Jumbo Shrimp Cocktail, Jersey Shore Clams Casino, Jersey Tomato Salad and Cape May Fried Flounder. A mash up of flavors and classic styles, Guy’s new restaurant will include a bevy of steak and seafood options inspired by a resort dining culture and Atlantic City overall.
Just what Guy Fieri’s image needed: Jersey Flare.
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