In PR practice, very bad news is usually dropped on a Friday so that no one will care by next Monday — which is probably why the announcement that Martha Stewart Living Omnimedia (MSLO) would be shutting down two of its hit magazines, and laying off 70 staffers, came on the Friday right after a devastating hurricane that caused $50 billion in damage.
Adweek reports that the media group had been forced to lay off 12% of its company due to its struggling magazine portfolio and competition from trashy upstarts Food Network Magazine and that tramp Every Day With Rachael Ray. Hence, Everyday Food and Whole Living got the axe, with Everyday Food being downgraded from a standalone monthly to an occasional supplement to the flagship magazine Martha Stewart Living. All told, MSLO will save between $30 and $35 million per year thanks to the cuts, while 70 people will gnash their teeth and burn Martha Stewart in effigy.
The worst part: the cuts were “announced as employees were forced to work from home as Hurricane Sandy flooded their office building on Manhattan’s West Side.” That is cold, Martha. Rachael Ray would have the grace to at least fire them on Halloween, when everyone is wearing cute costumes.
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