In a preview for Bloomberg TV’s Titans at the Table, airing on June 25th, Mario Batali, Bobby Flay, Tom Colicchio, and Rachael Ray ponder the oddities of their success. We also learn that Batali was not very popular in high school (who was?), nothing on Iron Chef is rigged, and the group has a complete understanding of this strange, strange food media world. “It’s voyeurism,” Flay said describing cooking competitions, and Batali agreed with an insight that has ruled all of our silly media lives:
“Keep in mind that the competitions exist because the TV people know that there’s something called ‘stickiness.’ And if there’s no reason to stay until the end of the show, you won’t be able to sell all your advertising all the way through. So there’s the payoff at the end, which they are relying on to keep the viewer watching, and that is self-perpetuating right now. We’re all looking for another way to go, here, but it’s gonna be reality competition shows for some time.”
Sadder, truer words have never been said.
[h/t The Huffington Post]
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