comScore

WATCH: Anthony Bourdain Discovers the Secret to Social Media Fame (In-N-Out)

Last night, Anthony Bourdain and Jimmy Kimmel shot the breeze on Jimmy Kimmel Live!, and in between tales of having a trained killer for a wife and constantly disappointed Italian in-laws, Bourdain revealed his secret to becoming a Social Media Presence: photos of In-n-Out Burgers.

“I could tweet a picture of myself wrestling naked with the Dalai Lama, or Instagram that, and get 7,000 ‘likes,'” he told Kimmel. “Tweet a photo of an In-n-Out Burger sitting on a table? 30,000 ‘likes’ in ten minutes.”

We need to test this theory. We’re gonna try that later today with a True In-n-Out story, and see what happens. In the meantime, enjoy this interview.

RELATED:
WATCH: Next Sunday in Jerusalem, Anthony Bourdain Drives Fast Cars
World Learns Anthony Bourdain Is Half Jewish, Has Heart Attack
Anthony Bourdain’s Best Geraldo Rivera Selfie Response Tweets

  1. Mediaite
  2. The Mary Sue
  3. RunwayRiot
  4. LawNewz
  5. Gossip Cop