WATCH: Michael Moss And Michael Pollan Explore The Labyrinth Of Secrets Known As A Supermarket

Although grocery store buzzwords like “probiotic” and “organic” might be the most obvious food advertising lures, New York Times food journalist Michael Moss and famous person Michael Pollan¬†go through a regular grocery store in the outer boroughs of New York City (represent, Prospect Heights!) and show you that it’s not really about how a food product is labeled so much as how it’s packaged and where it’s placed. Why, for instance, do Lunchables come in bright yellow and cartoon-covered packaging? And wouldn’t you know, your supermarket is a labyrinth of secrets.

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