Comments on: Interview: AMC Goes Meta Marketing Mad Men http://www.mediaite.com/online/interview-amc-goes-meta-marketing-mad-men/ Mediaite Fri, 10 Feb 2012 18:24:00 +0000 hourly 1 http://wordpress.org/?v=2012.06 By: Carri Bugbee http://www.mediaite.com/online/interview-amc-goes-meta-marketing-mad-men/#comment-2458 Carri Bugbee Sat, 01 Aug 2009 01:29:27 +0000 http://www.mediaite.com/?p=8433#comment-2458 As one of the three Mad Men Tweeters (@PeggyOlson) who was affected by the Twitter take-down, I can clarify why it is everyone thought it was a DMCA issue initiated by AMC: it was widely reported in the press. Journalists and bloggers reported that Twitter responded to a DMCA takedown notice and then Deep Focus “nudged” AMC in a different direction (see links below). Whatever the reason, we (and tens of thousands of Mad Men fans on Twitter) were very happy to be re-instated and continue tweeting for the characters. As a marketer, I certainly never intended to “brand-jack” AMC. I’d never even heard of the term. Nor had I heard of fan fiction. While I love the show, I’m not the type to engage in fandom. It’s very time consuming to research plots and attempt to speak authentically in a TV character’s voice – in 140 characters. This is why Twitter is littered with abandoned fictional characters. I did it because I wanted to explore all the ways Twitter can be used for marketing. I was already managing multiple Twitter accounts when I started tweeting for @PeggyOlson, so I did to create another proof point. I thought it would be a great case study. It turned out that I also enjoyed it. I’m a writer and a performer (I sing jazz under another pseudonym), so I got a charge out of entertaining people in this milieu – which I didn’t expect. Here are a few links about the Mad Men on Twitter kerfuffle from August 2008: http://bit.ly/vbeat “Apparently it wasn’t a spam issue, but rather a Digital Millennium Copyright Act (DMCA) takedown notice that Twitter’s support team responded to, co-founder Biz Stone tells me.” http://bit.ly/binsider “Deep Focus, the Web marketing group that works for AMC, tells us that they gently nudged their client into rescinding the DMCA takedown notice they'd sent to Twitter.” @CarriBugbee Social Profiles: http://bit.ly/CarriB As one of the three Mad Men Tweeters (@PeggyOlson) who was affected by the Twitter take-down, I can clarify why it is everyone thought it was a DMCA issue initiated by AMC: it was widely reported in the press. Journalists and bloggers reported that Twitter responded to a DMCA takedown notice and then Deep Focus “nudged” AMC in a different direction (see links below).

Whatever the reason, we (and tens of thousands of Mad Men fans on Twitter) were very happy to be re-instated and continue tweeting for the characters. As a marketer, I certainly never intended to “brand-jack” AMC. I’d never even heard of the term. Nor had I heard of fan fiction. While I love the show, I’m not the type to engage in fandom. It’s very time consuming to research plots and attempt to speak authentically in a TV character’s voice – in 140 characters. This is why Twitter is littered with abandoned fictional characters.

I did it because I wanted to explore all the ways Twitter can be used for marketing. I was already managing multiple Twitter accounts when I started tweeting for @PeggyOlson, so I did to create another proof point. I thought it would be a great case study.

It turned out that I also enjoyed it. I’m a writer and a performer (I sing jazz under another pseudonym), so I got a charge out of entertaining people in this milieu – which I didn’t expect.

Here are a few links about the Mad Men on Twitter kerfuffle from August 2008:

http://bit.ly/vbeat
“Apparently it wasn’t a spam issue, but rather a Digital Millennium Copyright Act (DMCA) takedown notice that Twitter’s support team responded to, co-founder Biz Stone tells me.”

http://bit.ly/binsider
“Deep Focus, the Web marketing group that works for AMC, tells us that they gently nudged their client into rescinding the DMCA takedown notice they’d sent to Twitter.”

@CarriBugbee
Social Profiles: http://bit.ly/CarriB

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