Soundbite: Everybody’s Selling Something

by Rachel Sklar | 11:13 am, October 8th, 2009

2008-04-28-WHCD159 “Because the more we are sold to — and, believe it, we are being pitched every minute — the more immune we are to it all.

Choire Sicha is the co-founder of TheAwl.com.“

— Awl co-founder Choire Sicha ridiculing the FCC’s new disclosure guidelines for bloggers…and demonstrating the benefits of good product placement.

We’re not sure if this last line of Sicha’s piece was meant to be meta, but it’s certainly a fitting capper for the article. Which, by the way, is both smart and funny. Smartest line: “Unfortunately, whole careers, both online and off, are built upon stealth endorsement.” Funniest line: “Who will prevent these man-eaters of commerce from persuading me that my personal escape from Thunderdome must not be Pepsi-fueled?”

Read the op-ed here and more about the new FTC guidelines here.

Photo by Rachel Sklar, taken here.

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Choire Sicha, Federal Trade Commission, FTC, New York Times, The Awl

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