Comments on: The Gawker Decade: How Gawker Media Defined The 2000s

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By: Magister

Magister — Wed, 16 Dec 2009 19:14:34 +0000

@abesauer: I’m still weighing my potential comment on the post as a whole, but as an avid Gawker consumer, I have to say that out of all the blogs I read, I’m pretty confident that I click on Gawker ads more than those from any other source.

If I were in charge of Denton’s ad department (or if I was otherwise employed by his empire), I might do a couple of things differently, but I think one of the true measures of internet advertising is the click-through rate and based on my own behavior, I’d think the Gawker conglomerate is doing well.

By: abesauer

abesauer — Wed, 16 Dec 2009 19:06:18 +0000

*Adweek*

By: abesauer

abesauer — Wed, 16 Dec 2009 19:05:52 +0000

@Robert. Maybe. I would hazard that part of why this seems true is that the media types who read/write Agweek and Gawker and such blogs THINK this is true because the media they consume has been so influenced. From the Gawker stable I would point to Deadspin being FAR more influential on its overall niche. It changed sports journalism completely and, unlike Gawker which snarks ON the media conversation, Deadspin actually drives and crafts the conversation.

By: Robert Quigley

Robert Quigley — Wed, 16 Dec 2009 18:30:07 +0000

@abesauer: I read the Gawker award as a roundabout way to recognize Gawker Media as a brand. The techier/geekier blogs got way more votes from readers, Gawker traffic isn't astonishing, compared to some of what's out there, and there's the resistance to advertisers thing you mentioned. But in terms of being an 'influencer' and coming up with the template by which people write on and for the Internet, Gawker is the pivot point, even as others pilfer and tweak what they've done. Hey look, the topic of this post!

By: abesauer

abesauer — Wed, 16 Dec 2009 18:09:08 +0000

Drudge must be fuming. (Or does he think himself above “blog?”)

Anyway, I find it incredibly ironic that Gawker would receive this award from AdAge. It remains a mystery to me why an advertiser would pay to be on Gawker, a site whose user demographic largely disparages the kind of ad messages often found on the site. Sure the pageviews are there but… How is “snarky” an attractive psychographic to any advertiser? Gizmodo, Jalopnik, Jezebel have much more attractive readers…