Big Winner in the September Ad Sales Sweepstakes? InStyle
September ad sales figures came out this week for the closely watched Women’s Fashion category, generating a lot of Sturm und Drang (and maybe even leading to at least one intervention). Every title is significantly down in what is always the biggest month of the year — every title but one: Time Inc.’s InStyle.
The magazine industry is clearly in decline, but nobody is sure why. Some blame outmoded business models, while others say that there is a huge ad recession. In an economic downturn, conventional wisdom dictates that luxury advertising is the first to go, and that hurts the escapist fashion titles the most. So it comes as a shock that while almost all titles in this space are down roughly 30% in ad revenue — one magazine is relatively flat — InStyle.
WWD reports that the Time Inc. celebrity/fashion title is up over 1% in September ad pages compared to last year. Taken by itself, that’s not a big deal. But compared to the category average of -30%, its as if the InStyle Publisher and ad sales team lapped their field of competitors — twice!
From WWD:

Kudos to the staff at InStyle for bucking the very dismal trend. It should also be noted that InStyle is part of the People Group, headed up by Martha Nelson, which should come as no surprise – we’ve pointed out before that she’s the real superstar of Time Inc. Could she be next in line to replace John Huey? This news certainly indicates that she should be.
- » Dan Rather Uses "Obama," "Articulate" And "Watermelons" In Same Anecdote
- » FAMU Sex Tape Link - Real Or Hoax?
- » George Clooney Does Not Think Steve Martin And Alec Baldwin Are Funny
- » "Bullcrap! Bullcrap, Sir!": Glenn Beck Is NOT Tickled By His Interview With Eric Massa
- » Keith Olbermann Fires Back At Bill Simmons, Simmons' Editor Responds
Ron Burkle Throws Bill Clinton Under The Bus

Wow — whoda thunk. Once up on a time, Ron Burkle and Bill Clinton were thick as thieves, BFFs schmoozing up a lucrative storm for Burkle's Yucaipa and (allegedly) flying though the sky on Burkle's private jet with pretty young things. Now they are buds no more, relationship severed and reputations distanced and chummy lovefests replaced by snippy articles wherein the playboy billionaire disses his former best bud for being a waste of his precious time.
British Anti-Terror Ad Puts Whole New Spin On Being Neighborly
Well this takes "If you see something, say something" to a whole new level. There is apparently a radio advertisement currently running in England encouraging people to, um, keep an eye on their neighbors, particularly ones who keep their curtains closed, only use cash (as is that is something you would know), and aren't terribly neighborly. Call the police!
More Print headlines:
»Mitt Romney’s New Book Debuts At Top Of New York Times Bestseller List »3
»Mediaite Office Hours, With Josef Adalian, Alex Koppelman And More
»Newspeak Gone Mad: What 119 Banned Words Sound Like In One Sentence
»New York Times’ Benefactor Carlos Slim Named Richest Man In World By Forbes »3
»Is The Wall Street Journal Abandoning Local Restaurant Reviews? »2
© 2010 Mediaite, LLC | About Us | Advertise | Newsletter | Privacy | User Agreement | Disclaimer | Power Grid FAQ | Contact | Archives
| Dan Abrams, Founder
| Hosting by Datagram
|
RSS






















» Login » Register