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	<title>Comments on: Journalist or Publicist? Media Helps Bruno Win Box Office</title>
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		<title>By: soroecker</title>
		<link>http://www.mediaite.com/print/journalist-or-publicist-playing-along-with-the-bruno-charade/#comment-204</link>
		<dc:creator>soroecker</dc:creator>
		<pubDate>Sun, 12 Jul 2009 19:19:45 +0000</pubDate>
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		<description>I&#039;m not sure if the practice is a big deal overall either. In one way it draws in more viewers to news programs and maybe they&#039;ll be exposed to some real news along the way. But it does seem like a conflict when you have The Today Show promoting a Universal Studios movie and giving it the softball treatment, when do you cross the line between an interview and cross promotion within a company?</description>
		<content:encoded><![CDATA[<p>I&#8217;m not sure if the practice is a big deal overall either. In one way it draws in more viewers to news programs and maybe they&#8217;ll be exposed to some real news along the way. But it does seem like a conflict when you have The Today Show promoting a Universal Studios movie and giving it the softball treatment, when do you cross the line between an interview and cross promotion within a company?</p>
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		<title>By: ricardvs</title>
		<link>http://www.mediaite.com/print/journalist-or-publicist-playing-along-with-the-bruno-charade/#comment-203</link>
		<dc:creator>ricardvs</dc:creator>
		<pubDate>Sun, 12 Jul 2009 08:25:47 +0000</pubDate>
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		<description>I don&#039;t think it&#039;s a big deal. These spots on the Today show are already a type of ad, so why not make it more interesting. Also, it&#039;s not like Matt Lauer is the paragon of journalistic integrity. At the end of the day, Baron Cohen was there to promote his movie and even if he were out of character, he would still be on the Today show to get people to go see Bruno, so what&#039;s the big deal.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t think it&#8217;s a big deal. These spots on the Today show are already a type of ad, so why not make it more interesting. Also, it&#8217;s not like Matt Lauer is the paragon of journalistic integrity. At the end of the day, Baron Cohen was there to promote his movie and even if he were out of character, he would still be on the Today show to get people to go see Bruno, so what&#8217;s the big deal.</p>
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