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Keith Olbermann Introduces His Audience To Beck-Favorite “The Overton Window”

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» 44 comments

Sometimes when you cover the media long enough, things happen that are so surprisingly weird it borders on the unexplainable.

So with this in mind – remember Glenn Beck‘s New York Times bestseller The Overton Window? Well last night Keith Olbermann introduced his audience to an interesting concept at the beginning of his show. It’s called “The Overton Window.”

Yeah Beck initially explained “The Overton Window” concept back in February, with the help of a chalkboard of course. Then, the book came out (we might have covered it in a few different ways here at Mediaite) and the fiction thriller topped (surprise, surprise) the NYT Bestseller’s list.

Which brings us to MSNBC at 8:01pmET last night, when Keith Olbermann began his show with this:

Good evening, from New York. “The Overton Window” is the term that describes the ideas you can pitch in public without being considered nuts. Propose something outside the window, and you generally get tossed through the window. for the last however many years the Republicans mastered the art of dragging the Overton Window so far to the right, it’s not even on the house anymore. With complicity from both Democrats and the media, that’s how America, America actually found itself debating whether America, America, should torture people. And now in our fifth story tonight, the man who wants to be Speaker of the House did it again today.

Then, a segment about Rep. Boehner. What’s clear here is that Beck and Olbermann agree on something: what “The Overton Window” is in theory (but certainly not in practice).

But what a strange full-circle for the political concept. If Beck begins his show tonight and there are “pitchforks and torches” on his chalkboard, we’ll know we’re officially in The Twilight Zone.

Here’s the segment:


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  • MichelleF

    He would’ve talked about his best selling book, but alas, he doesn’t have one. It’s pretty sad when all you have in life is your jealousy as not being as good as someone else. I guess that’s why he’s such an angry person.

  • NORBIT

    Olbermann a CLOSET BECK FAN!

    Wow! What’s next, Obama as a REAL Christian?

    LOL!!

  • Penguin60

    Since no one watches it’s show, the obligatory keefy article comes out here. It must actually be painful to the frankenolberdork not to have an original idea ever emanate from that oversized head of his.

  • The Real Royal King

    MichelleF said:
    He would’ve talked about his best selling book, but alas, he doesn’t have one. It’s pretty sad when all you have in life is your jealousy as not being as good as someone else. I guess that’s why he’s such an angry person.

    Of course, Olbermann doesn’t have a plaigarized book to talk about, either, does he? Read Charles McCarry’s “Better Angels” and then let’s talk about Beckerhead’s appalling ethical lapse.

    AT FOX “NEWS” WE SET OUT TO MULTI-TASK:
    REPUBLICAN PR AND TERROR DOUGH.
    BUT, HOW DARE YOU QUESTION, HOW DARE YOU ASK:
    ON WHOM OUR FAVORS WE DEEM TO BESTOW?

  • The Real Royal King

    Penguin60 said:
    Since no one watches it’s show, the obligatory keefy article comes out here. It must actually be painful to the frankenolberdork not to have an original idea ever emanate from that oversized head of his.

    To be sure, Olbermann is not at the stellar 6/10ths of 1% of the American population, and likely never will be, but 1,600,000 viewers puts in the same ballpark as a number of FOX’s programs. So, yes, please do crow about the tiny portion of the population which watches FOX, but to say “no one watches” Olbermann is simply a complete lie, isn’t it?

    AT FOX “NEWS” WE SET OUT TO MULTI-TASK:
    REPUBLICAN PR AND TERROR DOUGH.
    BUT, HOW DARE YOU QUESTION, HOW DARE YOU ASK:
    ON WHOM OUR FAVORS WE DEEM TO BESTOW?

  • Penguin60

    Zombie robots don’t count.

  • The Real Royal King

    Penguin60 said:
    Zombie robots don’t count.

    Then, MSNBC would be #1 in Cable “News” because I have never known anyone who regularly watched FOX who didn’t fall into that category.

    AT FOX “NEWS” WE SET OUT TO MULTI-TASK:
    REPUBLICAN PR AND TERROR DOUGH.
    BUT, HOW DARE YOU QUESTION, HOW DARE YOU ASK:
    ON WHOM OUR FAVORS WE DEEM TO BESTOW?

  • Penguin60
  • http://gordonbloyershow.com gordonbloyershow

    RRK, who are you kidding? You don’t know anyone. You are a hermit. You are a loser. You need a doctor.

    Latest poll on RRK………10 thumbs down ……..ZERO thumbs up.

  • Phocus2

    Interesting how I can only watch 3 or 4 minutes of Olbermann before being forced to move on to any other channel. Interesting how I can only read 1 or 2 sentences of the RRK before being forced to move on to any other poster. Like minds those…

  • Azarkhan

    “surprisingly weird it borders on the unexplainable.”

    Surprisingly accurate description of Keith Olbermann.

  • writer

    FOX ANGERS THE KING
    ‘CAUSE THEY JUST WON’T AGREE
    TROUBLE IS HE’S TOO DUMB
    TO TURN OFF THE TV

    BURMA SHAVE

  • The Real Royal King

    gordonbloyershow said:
    RRK, who are you kidding? You don’t know anyone. You are a hermit. You are a loser. You need a doctor. Latest poll on RRK………10 thumbs down ……..ZERO thumbs up.

    What happened to J.D. Hayseed, Marceaux, I mean Blower? You told us all he’d trounce Gramps. Doesn’t look like Hayseed even showed up at the fight.

    AT FOX “NEWS” WE SET OUT TO MULTI-TASK:
    REPUBLICAN PR AND TERROR DOUGH.
    BUT, HOW DARE YOU QUESTION, HOW DARE YOU ASK:
    ON WHOM OUR FAVORS WE DEEM TO BESTOW?

  • puck30

    King Oliver Crangle said:
    To be sure, Olbermann is not at the stellar 6/10ths of 1% of the American population, and likely never will be, but 1,600,000 viewers

    1,600,000 viewers? show me the last time he pulled that trick?

    He can’t even beat his ex-girlfriend who’ filling in for O’Reilly this week.

    Ingraham: 2857

    Olby:1098

  • puck30

    Rip n’ Read is so void of any original thought, now he has to steal book titles. Oh well, he probably helped Beck’s sales so why complain.

    Speaking of nothing original Olby does have a book coming out Oct.25 2010 I guess Mr. Delusional thinks he’s going to be a game changer with the mid-terms.

    And again it’s nothing original (does he ever have an original thought in his head?) The book will be filled with transcripts from the show.

    So yes Olby Zombies you will be paying a list price of $24.95 for stuff you already heard. So, if anything this gives proof to the fact that Olby Zombies are gullible for paying for a book that will have nothing original in it and they are Very Slow Learners.

  • SpineCrusher

    Wow! Another incredible idea from the GOP and nobody is on board.

    So that’s how we get the economy back on track…fire everyone who’s in charge of assisting the POTUS on economic issues, and then everything will stabalize…it’s magik, just like teh intarwebz!!

    I’m open to new ideas, but what are they? How can I vote for the GOP when they’re not offering me any real answers on how to get us back on track.

    Seriously, WWGOP do?

  • SpineCrusher

    unfortunately, everyone here is more concerned with shooting the messenger than discussing the issue

  • The Real Royal King

    The Real Royal King said:
    gordonbloyershow said:
    RRK, who are you kidding? You don’t know anyone. You are a hermit. You are a loser. You need a doctor. Latest poll on RRK………10 thumbs down ……..ZERO thumbs up.
    What happened to J.D. Hayseed, Marceaux, I mean Blower? You told us all he’d trounce Gramps. Doesn’t look like Hayseed even showed up at the fight.
    AT FOX “NEWS” WE SET OUT TO MULTI-TASK:
    REPUBLICAN PR AND TERROR DOUGH.
    BUT, HOW DARE YOU QUESTION, HOW DARE YOU ASK:
    ON WHOM OUR FAVORS WE DEEM TO BESTOW?

    Marceaux, I mean Blower, I really do not an answer.

    AT FOX “NEWS” WE SET OUT TO MULTI-TASK:
    REPUBLICAN PR AND TERROR DOUGH.
    BUT, HOW DARE YOU QUESTION, HOW DARE YOU ASK:
    ON WHOM OUR FAVORS WE DEEM TO BESTOW?

  • NORBIT

    Can you just see Olbermann walking up and down 42nd Street – on a hot & humid afternoon – with a plywood sandwich-board advertising the 1-800# to order Beck’s Book!!! – PRICELESS!

  • http://gordonbloyershow.com gordonbloyershow

    Poor RRK, you must be confused. I have never mentioned J.D. Hayworth in any of my posts. As usual you prove you are delusional. I would never go against someone endorsed by Sarah Palin.

    Latest poll on RRK………..76 thumbs down………7 thumbs up……You are really popular.

  • puck30

    SpineCrusher said:
    unfortunately, everyone here is more concerned with shooting the messenger than discussing the issue

    When the messenger is known to be a shill, a stooge, a hack, for the left wing base, yes I do believe one has to be concerned with the messenger before the message.

  • puck30

    gordonbloyershow said:
    Poor RRK, you must be confused. I have never mentioned J.D. Hayworth in any of my posts. As usual you prove you are delusional. I would never go against someone endorsed by Sarah Palin. Latest poll on RRK………..76 thumbs down………7 thumbs up……You are really popular.

    And the Palin backed Candidate is leading in the voting up in Alaska. Joe Miller wasn’t even suppose to be in the race.

    So that could make Palin two for two in Tuesday Primes.

  • http://sharethisurlaboutglennbeck.com/ GlennBeckReview

    Beck likes the concept of Overton’s window because a) it’s easy enough to understand and b) he is aiming to move that window up (not to the right as Olbermann wants to describe it).
    http://www.sharethisurlaboutglennbeck.com/2010/06/what-is-glenn-becks-overton-window.html

    Olbermann was the first person besides Beck and myself I’ve heard discuss this. It’s a concept that needs refining and to be understood by the left. The Tea Party has been moving the window up, and it’s up to Dems to move it back away from the social programs of the 19th Century. (There weren’t many.)

  • http://sharethisurlaboutglennbeck.com/ GlennBeckReview

    SpineCrusher, the GOP wants to govern like Bush. That’s why they want to extend the Bush tax cuts into the future. What they don’t announce loudly is that if the R’s gain control in the House, you’ll see stupid impeachment hearings proceed for trumped up charges.

    If the Dems let the Tea Party and Glenn Beck move Overton’s window up, then the major issues of our time will be virtually ignored for two years.

  • TruthLovinFreedomLover

    “So that could make Palin two for two in Tuesday Primes.”

    Then her candidates will be controlling the Senate in no time! Tea Party 4-ever!!!!!!!!!1!!!!!!!!!!!!!!!!

  • Mr B

    Keith Olbermann and I have something in common. We both are Insider Extremists at Glenn Beck.com

    It’s too bad that Keith doesn’t understand the content there.

  • http://sharethisurlaboutglennbeck.com/ GlennBeckReview

    TruthLovinFreedomLover, you need to make up your mind. You either like the truth, or you like Palin. These two are mutually exclusive.

    Mr. B, if you think that David Barton is either a historian or honest, then you don’t understand the content there.

    What I have to laugh at is Beck’s need to make money off this propaganda, errr, “education.” He pretends to be soooo terribly concerned about the future of our country, but he feels the need to charge for his Extremist (reactionary) Edition. Beck certainly doesn’t need the money. This points to Beck’s hucksterism, but Mr. B wouldn’t understand that.

  • writer

    Not a regular Beck watcher like GBR, but I did catch the show yesterday. Beck claimed that Obama went to a radical church, and showed videos of the pastor speaking his own words. Lies. All lies.

  • fallenchicken

    Glenn Beck really wants to write like Ann Rand, but ends up writing like Dan Brown. Is it just me or does Glenn Beck fancy himself as a “John Galt?”

  • Moderate

    Senator Murkowski faces the strong likelihood of becoming the third incumbent U.S. Senator – and seventh incumbent member of Congress – to be ousted before the general election this year. One would think Congress is starting to fear the voter.

  • TruthLovinFreedomLover

    Beck claimed that Obama went to a radical church, and showed videos of the pastor speaking his own words.

    Writer is totally correct! Why, the part of the video where Obama gets up and shouts “Hallelujah!” in support of what the pastor was saying will simply blow. your. mind.

    Although, I’m a bit confused about how Obama can be a Christian-hating muslimaniac and go to Church without bursting into flames from the Lord’s Holy Wrath.

  • Ted-

    TruthLovinFreedomLover said:
    Writer is totally correct! Why, the part of the video where Obama gets up and shouts “Hallelujah!” in support of what the pastor was saying will simply blow. your. mind.

    Although, I’m a bit confused about how Obama can be a Christian-hating muslimaniac and go to Church without bursting into flames from the Lord’s Holy Wrath.

    A bit confused?

  • The Real Royal King

    GlennBeckReview said:
    You either like the truth, or you like Palin. These two are mutually exclusive.

    I like it. Simple. To the point. Accurate. Thanks.

    AT FOX “NEWS” WE SET OUT TO MULTI-TASK:
    REPUBLICAN PR AND TERROR DOUGH.
    BUT, HOW DARE YOU QUESTION, HOW DARE YOU ASK:
    ON WHOM OUR FAVORS WE DEEM TO BESTOW?

  • The Real Royal King

    writer said:
    Not a regular Beck watcher like GBR, but I did catch the show yesterday. Beck claimed that Obama went to a radical church, and showed videos of the pastor speaking his own words. Lies. All lies.

    Giddyup!

    AT FOX “NEWS” WE SET OUT TO MULTI-TASK:
    REPUBLICAN PR AND TERROR DOUGH.
    BUT, HOW DARE YOU QUESTION, HOW DARE YOU ASK:
    ON WHOM OUR FAVORS WE DEEM TO BESTOW?

  • felixw

    Maybe Keith should go back to covering Ted Nugent, and other vital stories of the day.

  • http://sharethisurlaboutglennbeck.com/ GlennBeckReview

    writer says: “Not a regular Beck watcher like GBR, but I did catch the show yesterday. Beck claimed that Obama went to a radical church, and showed videos of the pastor speaking his own words. Lies. All lies.”

    Watch “writer,” the sock puppet, celebrate deceit. This time I didn’t catch it (although I’ve been aware of this line of BS coming from the right for months.) Roger Fallihee gave permission to use his catch of Beck Breitbarting the President (again).
    http://www.sharethisurlaboutglennbeck.com/2010/08/glenn-beck-blatantly-lies-about-obamas.html

    What’s amazing to me is how Beck can deceive his audience on such a regular basis and get away with it from his gullible viewers. We live in different worlds: one the reactionary right pulls out of their collective asses and the one that the rest of us understand. When you’re that gullible, Rev. Wright becomes Obama.

  • Liberty_Hound

    The Real Royal King said:
    To be sure, Olbermann is not at the stellar 6/10ths of 1% of the American population, and likely never will be, but 1,600,000 viewers puts in the same ballpark as a number of FOX’s programs. So, yes, please do crow about the tiny portion of the population which watches FOX, but to say “no one watches” Olbermann is simply a complete lie, isn’t it?

    AT FOX “NEWS” WE SET OUT TO MULTI-TASK:
    REPUBLICAN PR AND TERROR DOUGH.
    BUT, HOW DARE YOU QUESTION, HOW DARE YOU ASK:
    ON WHOM OUR FAVORS WE DEEM TO BESTOW?

    Let’s see Olberbiteme got 1,031,000 viewers at prime time 8:00pm EDT slot and 407,000 in the replay at 10pm primetime slot. That’s 1,435,000 viewer for 2 prime time slots and we don’t how many of those are the same viewers. That’s a little short of 1.6 million.

    Now let’s see, Beck got 2,252,000 viewers in 1 non-prime time slot. That’s give Beck an 814,000 viewer lead
    over Olderbiteme with his hands tied behind his back.

    You see the true Beck fans know how backup numbers. We just don’t spit out random numbers in hopes people will believe them.

    P2+ Total Day
    FNC – 1,119,000 viewers
    CNN – 381,000 viewers
    MSNBC – 382,000 viewers
    CNBC – 177,000 viewers
    HLN – 277,000 viewers

    P2+ Prime Time
    FNC – 2,049,000 viewers
    CNN – 592,000 viewers
    MSNBC –803,000 viewers
    CNBC – 224,000 viewers
    HLN – 486,000 viewers

    25-54 Total Day
    FNC –268,000 viewers
    CNN –108,000 viewers
    MSNBC –114,000 viewers
    CNBC – 53,000 viewers
    HLN – 121,000 viewers

    25-54 Prime Time
    FNC – 474,000 viewers
    CNN – 150,000 viewers
    MSNBC –243,000 viewers
    CNBC – 104,000 viewers
    HLN – 178,000 viewers

    35-64 Total Day
    FNC – 493,000 viewers
    CNN – 163,000 viewers
    MSNBC – 188,000 viewers
    CNBC – 92,000 viewers
    HLN – 150,000 viewers

    35-64 Prime Time
    FNC –978,000 viewers
    CNN – 229,000 viewers
    MSNBC –434,000 viewers
    CNBC – 99,000 viewers
    HLN –236,000 viewers

    Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
    FOX & Friends- 995,000 viewers (335,000) (495,000)
    American Morning- 288,000 viewers (113,000) (162,000)
    Morning Joe- 406,000 viewers (109,000) (177,000)
    Squawk Box- 122,000 viewers (47,000) (88,000)
    Morning Express w/ Meade- 339,000 viewers (191,000) (210,000)

    5PM – P2+ (25-54) (35-64)
    Glenn Beck – 2,252,000 viewers (464,000) (875,000)
    Situation Room—593,000 viewers (136,000) (212,000)
    Hardball w/ C. Matthews – 534,000 viewers (149,000) (238,000)
    Fast Money– 180,000 viewers (a scratch w/32,000) (102,000)
    Showbiz Tonight — 191,000 viewers (97,000) (105,000)

    6PM – P2+ (25-54) (35-64)
    Special Report w/ Bret Baier – 2,074,000 viewers (377,000) (802,000)
    Situation Room—446,000 viewers (80,000) (146,000)
    Ed Show —681,000 viewers (173,000) (307,000)
    Mad Money —132,000 viewers (a scratch w/40,000) (83,000)
    Prime News – 231,000 viewers (113,000) (147,000)

    7PM – P2+ (25-54) (35-64)
    The Fox Report w/ Shep – 1,621,000 viewers (354,000) (736,000)
    John King USA – 389,000 viewers (68,000) (137,000)
    Hardball w/ C. Matthews – 633,000 viewers (164,000) (260,000)
    Kudlow Report–125,000 viewers (a scratch w/48,000) (60,000)
    Issues – 443,000 viewers (174,000) (268,000)

    8PM – P2+ (25-54) (35-64)
    The O’Reilly Factor– 2,521,000 viewers (624,000) (1,238,000)
    Rick’s List –544,000 viewers (153,000) (227,000)
    Countdown w/ K. Olbermann – 1,031,000 viewers (308,000) (566,000)
    Crime Inc.: Counterfeit–203,000 viewers (100,000) (103,000)
    Nancy Grace – 619,000 viewers (215,000) (307,000)

    9 PM – P2+ (25-54) (35-64)
    Hannity– 1,924,000 viewers (428,000) (907,000)
    Larry King Live —591,000 viewers (123,000) (208,000)
    Rachel Maddow Show —970,000 viewers (266,000) (509,000)
    Bio: Starbucks – 201,000 viewers (94,000) (81,000)
    Joy Behar – 445,000 viewers (132,000) (180,000)

    10 PM P2+ (25-54) (35-64)
    On the Record w/ Greta—1,694,000 viewers (363,000) (781,000)
    Anderson Cooper 360 — 643,000 viewers (175,000) (250,000)
    Countdown w/ K. Olbermann – 407,000 viewers (154,000) (226,000)
    American Greed – 267,000 viewers (118,000) (114,000)
    Nancy Grace –429,000 viewers (201,000) (242,000)

    11 PM P2+ (25-54) (35-64)
    The O’Reilly Factor– 1,229,000 viewers (361,000) (660,000)
    Anderson Cooper 360 – 479,000 viewers (120,000) (176,000)
    Rachel Maddow Show —312,000 viewers (107,000) (183,000)
    Mad Money – a scratch w/93,000 viewers (a scratch w/23,000) (a scratch w/41,000)
    Showbiz Tonight– 363,000 viewers (166,000) (188,000)

  • Liberty_Hound

    GlennBeckReview said:
    writer says: “Not a regular Beck watcher like GBR, but I did catch the show yesterday. Beck claimed that Obama went to a radical church, and showed videos of the pastor speaking his own words. Lies. All lies.”

    Watch “writer,” the sock puppet, celebrate deceit. This time I didn’t catch it (although I’ve been aware of this line of BS coming from the right for months.) Roger Fallihee gave permission to use his catch of Beck Breitbarting the President (again).
    http://www.sharethisurlaboutglennbeck.com/2010/08/glenn-beck-blatantly-lies-about-obamas.html

    What’s amazing to me is how Beck can deceive his audience on such a regular basis and get away with it from his gullible viewers. We live in different worlds: one the reactionary right pulls out of their collective asses and the one that the rest of us understand. When you’re that gullible, Rev. Wright becomes Obama.

    Let see we’re saying Glenn used a tactic used by all the lame street media by cherry picking a video. Heck, MSNBC even manufactured / edited video to race bait. They were actually caught in a lie. Imagine that, the media lying.

    http://newsbusters.org/blogs/kyle-drennen/2009/08/18/msnbc-no-mention-black-gun-owner-among-racist-protesters

    Now Glenn’s point in that video was Obama was apologizing for American when America already knows this
    country has not been perfect. We don’t need to apologize or have others apologize to us.

    But the greater point in his show(which didn’t need this clip anyway) was to explain why “some” Americans are confused as to what religion Obama is. Beck, from the start stated he doesn’t believe Obama is a Muslim. But from Obama’s past commends shown in other clips( you didn’t link to in your blog post) and past and present choices for spiritual advisers and his apparent contempt for Israel, it does make you wonder.

    I mean do you really believe he has Jeremiah Wright as a spiritual adviser for 20 years and didn’t know the man hated America. Mean what does God D’ America! God D’ America! God D’ America!!! mean to you. Oh, I know, Obama missed that sermon. He was out playing Golf.

    I guess you’re guilty of cherry picking yourself. Why didn’t you just link to the entire show or are you afraid someone might watch that normally would not have. I see cherry picking is ok if you do it.

    For others out there here you can watch the entire show. No cherry picking here.
    http://www.watchglennbeck.com/video/2010/August/glenn-beck-show-august-24-2010-obamas-faith/

  • Liberty_Hound

    GlennBeckReview said:
    TruthLovinFreedomLover, you need to make up your mind. You either like the truth, or you like Palin. These two are mutually exclusive.

    Mr. B, if you think that David Barton is either a historian or honest, then you don’t understand the content there.

    What I have to laugh at is Beck’s need to make money off this propaganda, errr, “education.” He pretends to be soooo terribly concerned about the future of our country, but he feels the need to charge for his Extremist (reactionary) Edition. Beck certainly doesn’t need the money. This points to Beck’s hucksterism, but Mr. B wouldn’t understand that.

    Glenn has actual employees to pay with benefits included. You know Glenn actually stimulates the economy better than Obama does and he didn’t get any stimulus money.

  • writer

    GBR, you need to give a bit more explanation. Just what was the ‘deceit’ in what Beck was saying? Are you saying that Obama didn’t attend Wright’s church, or that Wright isn’t radical? You need to point out exactly what the deceit was so the rest of us can catch it.

  • KMLake

    RRK – I may not like everything you say… But I do like that you say it. Thumbs up/ Thumbs down doesn’t mean doodly squat because any unemployed dummy with time on his hands can log on and off repeatedly all day long and keep clicking up or down on any comment he doesn’t like – voting over and over again on the same comment. It’s completely bogus, misleading and pathetic. Ignore it.

  • KMLake

    I would be utterly bored here if the only folks here were the ones that agree with me. I actually learn from some of you and I like that a lot. Keep it up (those of you with the wit and literacy levels to get a point across).

  • KMLake

    Liberty_Hound said:
    Let’s see Olberbiteme got 1,031,000 viewers at prime time 8:00pm EDT slot and 407,000 in the replay at 10pm primetime slot. That’s 1,435,000 viewer for 2 prime time slots and we don’t how many of those are the same viewers. That’s a little short of 1.6 million. Now let’s see, Beck got 2,252,000 viewers in 1 non-prime time slot. That’s give Beck an 814,000 viewer leadover Olderbiteme with his hands tied behind his back. You see the true Beck fans know how backup numbers. We just don’t spit out random numbers in hopes people will believe them. P2+ Total DayFNC – 1,119,000 viewersCNN – 381,000 viewersMSNBC – 382,000 viewersCNBC – 177,000 viewersHLN – 277,000 viewers P2+ Prime TimeFNC – 2,049,000 viewersCNN – 592,000 viewersMSNBC –803,000 viewersCNBC – 224,000 viewersHLN – 486,000 viewers 25-54 Total DayFNC –268,000 viewersCNN –108,000 viewersMSNBC –114,000 viewersCNBC – 53,000 viewersHLN – 121,000 viewers 25-54 Prime TimeFNC – 474,000 viewersCNN – 150,000 viewersMSNBC –243,000 viewersCNBC – 104,000 viewersHLN – 178,000 viewers 35-64 Total DayFNC – 493,000 viewersCNN – 163,000 viewersMSNBC – 188,000 viewersCNBC – 92,000 viewersHLN – 150,000 viewers 35-64 Prime TimeFNC –978,000 viewersCNN – 229,000 viewersMSNBC –434,000 viewersCNBC – 99,000 viewersHLN –236,000 viewers Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)FOX & Friends- 995,000 viewers (335,000) (495,000)American Morning- 288,000 viewers (113,000) (162,000)Morning Joe- 406,000 viewers (109,000) (177,000)Squawk Box- 122,000 viewers (47,000) (88,000)Morning Express w/ Meade- 339,000 viewers (191,000) (210,000) 5PM – P2+ (25-54) (35-64)Glenn Beck – 2,252,000 viewers (464,000) (875,000)Situation Room—593,000 viewers (136,000) (212,000)Hardball w/ C. Matthews – 534,000 viewers (149,000) (238,000)Fast Money– 180,000 viewers (a scratch w/32,000) (102,000)Showbiz Tonight — 191,000 viewers (97,000) (105,000) 6PM – P2+ (25-54) (35-64)Special Report w/ Bret Baier – 2,074,000 viewers (377,000) (802,000)Situation Room—446,000 viewers (80,000) (146,000)Ed Show —681,000 viewers (173,000) (307,000)Mad Money —132,000 viewers (a scratch w/40,000) (83,000)Prime News – 231,000 viewers (113,000) (147,000) 7PM – P2+ (25-54) (35-64)The Fox Report w/ Shep – 1,621,000 viewers (354,000) (736,000)John King USA – 389,000 viewers (68,000) (137,000)Hardball w/ C. Matthews – 633,000 viewers (164,000) (260,000)Kudlow Report–125,000 viewers (a scratch w/48,000) (60,000)Issues – 443,000 viewers (174,000) (268,000) 8PM – P2+ (25-54) (35-64)The O’Reilly Factor– 2,521,000 viewers (624,000) (1,238,000)Rick’s List –544,000 viewers (153,000) (227,000)Countdown w/ K. Olbermann – 1,031,000 viewers (308,000) (566,000)Crime Inc.: Counterfeit–203,000 viewers (100,000) (103,000)Nancy Grace – 619,000 viewers (215,000) (307,000) 9 PM – P2+ (25-54) (35-64)Hannity– 1,924,000 viewers (428,000) (907,000)Larry King Live —591,000 viewers (123,000) (208,000)Rachel Maddow Show —970,000 viewers (266,000) (509,000)Bio: Starbucks – 201,000 viewers (94,000) (81,000)Joy Behar – 445,000 viewers (132,000) (180,000) 10 PM P2+ (25-54) (35-64)On the Record w/ Greta—1,694,000 viewers (363,000) (781,000)Anderson Cooper 360 — 643,000 viewers (175,000) (250,000)Countdown w/ K. Olbermann – 407,000 viewers (154,000) (226,000)American Greed – 267,000 viewers (118,000) (114,000)Nancy Grace –429,000 viewers (201,000) (242,000) 11 PM P2+ (25-54) (35-64)The O’Reilly Factor– 1,229,000 viewers (361,000) (660,000)Anderson Cooper 360 – 479,000 viewers (120,000) (176,000)Rachel Maddow Show —312,000 viewers (107,000) (183,000)Mad Money – a scratch w/93,000 viewers (a scratch w/23,000) (a scratch w/41,000)Showbiz Tonight– 363,000 viewers (166,000) (188,000)

    Thanks for all the numbers, but as a former teacher of Ph.D. level statistics and research methods… I need to point something out to you. Fox is the only major news channel that caters to a more conservative audience… while the others you mention are somewhat more centrist or even left. What this means to your research is that you need to collapse the scores for the centrist and left news stations as you can assume that most of their viewers do not watch Fox much and compare that number to the viewer numbers for Fox (as their viewers would predictably be more interested in a more conservative spin and might even watch Fox exclusively)… I’m not that sure about HLN’s left-right leanings but I will toss it in with the centrist/left leaning channels (for now)

    So just taking one of your time block X channel x viewers:

    25-54 Total Day
    FNC –268,000 viewers (almost exclusively conservative viewers except for people like me who check it out occasionally)

    CNN –108,000 viewers (generally centrist but definately not leaning right)
    MSNBC –114,000 viewers (almost exclusively liberal – even left viewers)
    CNBC – 53,000 viewers (assuming left, liberal or centrist)
    HLN – 121,000 viewers (ditto)

    So this means that for this period

    FNC 268,000
    versus
    All Channels centrist or left 396,000

    I know this will probably make you angry, but that’s really not my intent. I think you worked hard to give us some meaningful numbers and I appreciate it. I just want to point out that to anyone savvy about research … it will look like you might be trying to prove Fox’s popularity using a deceptive method of analysis.

    What might be more meaningful if supporting Fox is your goal… is to look at viewer “loyalty” or opinion rather than rates. Such as how many times a day does the average Fox viewer check in for news? Do they watch any other news channels regularly? On a scale of 1 to 10 how do they rate Fox’s reliability? etc.

  • KMLake

    You can be proud though that fox beat msnbc during this period as they are a more clear comparison to fox. One other thing is that for centrist viewers there is a distribution between the centrist news stations so that may make their individual channed viewer numbers lower. Cheers… K

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