http://www.mediaite.com/print/magazine-ad-recession-thawing-20-down-is-the-new-up/ Mediaite Fri, 10 Feb 2012 22:21:00 +0000 hourly 1 http://wordpress.org/?v=2012.06 http://www.mediaite.com/print/magazine-ad-recession-thawing-20-down-is-the-new-up/#comment-227 Skippy Mon, 13 Jul 2009 14:44:48 +0000 http://www.mediaite.com/?p=1216#comment-227 That hurts. If pages are down 27.9% the market can probably only support 72.1% as many issues as last year. If the other side of the crater (a full recovery) is months or years away the only viable market solution is fewer issues... so a four-book field has to become a three-book field. Publishers (and financiers) should be very focused on market share. That hurts. If pages are down 27.9% the market can probably only support 72.1% as many issues as last year. If the other side of the crater (a full recovery) is months or years away the only viable market solution is fewer issues… so a four-book field has to become a three-book field. Publishers (and financiers) should be very focused on market share.

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