Further Clarification From Men’s Health: More On Repeated Cover Lines

Men's Health is providing Mediaite with further clarification about the way they choose cover lines following our post on the similarities between the newsstand cover of their December 2009 issue and their October 2007 issue, which were first pointed out by Perez Hilton.Men's Health editor-in-chief David Zinczenko has passed along a number of the magazine's subscription covers, which he says make up nearly 80 percent of their distribution versus the 20 percent comprised by newsstand covers like the ones Hilton discovered:

Men’s Health Recycles Old Cover Lines; Editor Defends

People who memorize every cover of Men's Health may have noticed something curious about the December issue's cover, aside from noted dreamboat Taylor Lautner: almost all of the text and layout is identical to a cover from 2007, which featured Jason Statham. The self-recycling was noted by none other than intrepid media watchdog ... Perez Hilton. In a statement to Mediaite, Men's Health editor-in-chief Dave Zinczenko defends the cover:

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