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We’ve written before about the connection between sports and business at Fox Business Network, and this week has been no exception.

But besides interviews and segments, FOX used a golden marketing opportunity in the minutes before the MLB All-Star game to promote its new FBN stars.

The pageantry. The drama. The 2010 NBA All-Star game! While everybody else watched figure skating, basketball’s best players got together for the most exciting (and sloppy) pickup game on earth. Here are the highlights, the lowlights, and the things you may have missed from last night’s game

Joe Buck is one of the most polarizing announcers in all of sports, and now he’s trying to get serious on a new HBO show (that Artie Lange has already ruined). But this should help his cred: an interview with President Barack Obama!