Rex Sorgatz designed Mediaite and Gossip Cop, the new site co-founded by Mediaite publisher Dan Abrams and Gossip Cop editor Michael Lewittes. Here is his explanation of the site, which launches today. Let me ask you, what kind of person do you think Scarlett Johansson is? You have probably never met her, and I definitely have not, yet we both seemingly feel like we could describe her personality with reasonable accuracy. This is peculiar. It's not shocking to learn that humans enjoy making personality judgments based upon scant evidence. But with celebrities it seems exceptionally dubious, since we actually know literally nothing about them first-hand. Lohan, Aniston, Springsteen, Cruise -- why do all these people seem to have well-formed personas? How much of it is real and how much is manufactured? What are the sources we use to scrape together these mysterious portraits? (more...)