Few of us, we are all pleased to report, look the same way we did ten years ago (with some notable exceptions). Likewise our favorite brands — the past ten years provided a surfeit of logo redesigns, each documented, critiqued, lambasted and praised on the internet. Here are a few of the makeovers we’ve seen in the last decade.

Edgy? Dumb? Clever? AOL revealed a half-dozen new logos yesterday in anticipation of its split with Time Warner at the end of the year, and they present a sharp departure from the running man and Illuminati triangle of the company’s dialup days. Among the changes: lowercase letters, whimsical graphics and doodles, and, most importantly, a dot at the end. Why is the dot so important?