New AOL Logos Add Some Pizazz As AOL Morphs Into “AOL Dot”

Edgy? Dumb? Clever? AOL revealed a half-dozen new logos yesterday in anticipation of its split with Time Warner at the end of the year, and they present a sharp departure from the running man and Illuminati triangle of the company’s dialup days. Among the changes: lowercase letters, whimsical graphics and doodles, and, most importantly, a dot at the end. Why is the dot so important?