Holiday cheer is upon us and we should take this month-long opportunity to forget about the ills of the world. That, of course, includes the Death of Print. And those must’ve been the exact orders given to the advertising agency that delivered the precious, uplifting clip for The Sun, a Rupert Murdoch-owned UK paper, embedded below.

You read that right: the internet is taking a 59 second reprieve from lambasting Rupert Murdoch, all because The Sun expertly used the cutesy music, stark white background and disembodied hands we’ve come to associate with Apple, the iPod and the iPhone. Just watch it. Snark-free!

(via Boing Boing)