Why Avatar Was Worth It: Tech Investment

This weekend, I did what the advertisements told me to and went to see Avatar in IMAX 3D. Truth be told, it was kind of a disappointment. The problem isn’t the uncanny valley — the alien Na’vi look real enough — but the roteness of it all. At that, it is a good thing for society that James Cameron made it. Why? Because the film poured so much money into technological innovation, and that innovation will carry over to movies and projects to come.