We spend a lot of time on Styleite calling out retailers, brands, and magazines for excessive use of Photoshop, but this is one instance in which someone could have been a little more heavy-handed. Click through for the somewhat NSFW photo.

This is the kind of viral marketing that executives dare not even dream about. In fact, while outlets like Gawker have come under fire for their use of sponsored content like Bloodcopy, the folks behind AMC’s “Mad Men” are reaping huge PR dividends for free. Their personalized icons have swept over Twitter like a nuclear daisy.