Books have had a hard time establishing a foothold on the Internet. There are smart folks over at The Huffington Post who know this, and their decision to launch a new book vertical under the leadership of Dutton Books’ Amy Hertz, suggests that they think it will succeed anyway. Can it, though? More importantly, how does it define success?

Wow, Tina Brown is very smart. It was reported today that Brown is set to launch a Daily Beast book imprint, Beast Books. The imprint will publish both paperbacks and ebooks on a much faster schedule than traditional publishing keeps. Also? The imprint “will select authors from within The Daily Beast’s cadre of writers, most of whom are paid freelancers, to write books with quick turnarounds.” That’s not all.