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The 9/12 Project is a day for followers of the Tea Party movement and other conservative groups to march on the nation’s capital to protest what they say is out-of-control government spending. It’s a given that the march will receive extensive coverage on Fox News Channel, because it was conceived by host Glenn Beck , but raises questions of how other news outlets should cover this event — as grass-roots movement, publicity stunt or both? So far it looks like CNN is focusing on the news while ignoring its organizer.

Much has been made of the “Color of Change” lead advertiser boycott of the Glenn Beck show on Fox News. We’ve previously suggested that the companies involved in the boycott were wimping out by just moving their ads to different programs on Fox News. In fact, Fox News has told Mediaite that no revenue has been lost. In an exclusive interview, Color of Change co-founder James Rucker reveals the strategies, goals and possible next targets of the Glenn Beck boycott.