One supposes that at the end of the day someone should be benefiting from the shuttering-heard-round-the-food-world that was the folding of Gourmet earlier this month. Turns out that someone is the other (arguably less passionately loved) Condé foodie magazine Bon Appetit.

A friend waits in a doctor’s office and notices that everyone around him is tap-tap-tapping away at their iPhone and completely ignoring the table full of magazines. This scene is a nightmare for magazine editors who are ever-worried about remaining relevant and somehow carving out a digital presence for themselves online and increasingly in our pockets. But unfortunately for them iPhone apps do not relevance (nor money!) make. At least not yet.