review

A big day for Brooklyn’s own Boxee: in addition to revealing more details about the previously announced Boxee Box, the company’s existing software transitioned into a public beta. Therefore, we should probably answer this question: the f*ck is Boxee?

Let’s get one thing straight: If anyone could predict the future, we wouldn’t be in this mess in the first place. There were many smart people who gazed into the crystal ball a few years back and not only saw nothing, but doubled down on the Titanic (R.I.P. Portfolio). Smarter people, however, looked around at what was happening and bet on the future. This is the only model that will work in 2010 – because the future is here.

2010 will be the year when we begin to consume media in a whole new way. The so-called iTablet may revolutionize how we experience magazines, and Boxee stands to do the same for web-to-TV convergence. You know how the iPod changed how we consumed and paid for music? Right. Like that.