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brand integration
Most Blatant Advertainment Award Goes To NBC Universal
by Steve Krakauer |
November 20th, 2009
video
Morning Joe was all about volunteerism and New Orleans today.
But it really wasn’t. It was about Starbucks, their integrated brand sponsor that is finding new and unique scenarios to work its way into actual news content on the show. It’s something NBC does best (or worst, depending on your point of view).
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