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	<title>Mediaite &#187; Business Magazines</title>
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		<title>COVER WARS: One Year Later Biz Mags Treat Recession with Pot and Spray Paint</title>
		<link>http://www.mediaite.com/print/cover-wars-one-year-later-biz-mags-treat-recession-with-pot-and-spray-paint/</link>
		<comments>http://www.mediaite.com/print/cover-wars-one-year-later-biz-mags-treat-recession-with-pot-and-spray-paint/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 19:46:11 +0000</pubDate>
		<dc:creator>Zeke Turner</dc:creator>
				<category><![CDATA[Print]]></category>
		<category><![CDATA[Business Magazines]]></category>
		<category><![CDATA[Business Week]]></category>
		<category><![CDATA[BusinessWeek]]></category>
		<category><![CDATA[Cover Wars]]></category>
		<category><![CDATA[Economist]]></category>
		<category><![CDATA[Forbes]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[The Economist]]></category>

		<guid isPermaLink="false">http://www.mediaite.com/?p=24589</guid>
		<description><![CDATA[The media loves one-year anniversaries, hundred-day anniversaries — any excuse to zoom in on the thing they've been covering all along. This week's one-year anniversary of the financial crisis -- a gold mine for business magazines! Or a call for gold spray paint, if you're <em>BusinessWeek</em>.]]></description>
			<content:encoded><![CDATA[<p>The media loves one-year anniversaries, <a href="http://www.cnn.com/SPECIALS/2009/44.president/first.100.days/">hundred-day anniversaries</a> — any excuse to zoom in on the thing they&#8217;ve been covering all along. This week&#8217;s <a href="http://www.mediaite.com/online/the-great-recession-turns-one-top-five-highlights-from-the-last-year/">one-year anniversary</a> of the financial crisis &#8212; a gold mine for business magazines! Or a call for gold spray paint, if you&#8217;re <em>BusinessWeek</em>.</p>
<p>
<a href='http://www.mediaite.com/print/cover-wars-one-year-later-biz-mags-treat-recession-with-pot-and-spray-paint/attachment/economist/' title='economist'><img width="76" height="100" src="http://www.mediaite.com/wp-content/uploads/2009/09/economist-150x197.jpg" class="attachment-thumbnail" alt="economist" title="economist" /></a>
<a href='http://www.mediaite.com/print/cover-wars-one-year-later-biz-mags-treat-recession-with-pot-and-spray-paint/attachment/good-forbes/' title='GOOD FORBES'><img width="76" height="100" src="http://www.mediaite.com/wp-content/uploads/2009/09/GOOD-FORBES-150x197.jpg" class="attachment-thumbnail" alt="GOOD FORBES" title="GOOD FORBES" /></a>
<a href='http://www.mediaite.com/print/cover-wars-one-year-later-biz-mags-treat-recession-with-pot-and-spray-paint/attachment/businessweek/' title='businessweek'><img width="75" height="100" src="http://www.mediaite.com/wp-content/uploads/2009/09/businessweek.png" class="attachment-thumbnail" alt="businessweek" title="businessweek" /></a>
<a href='http://www.mediaite.com/print/cover-wars-one-year-later-biz-mags-treat-recession-with-pot-and-spray-paint/attachment/fortune/' title='fortune'><img width="76" height="100" src="http://www.mediaite.com/wp-content/uploads/2009/09/fortune-150x195.png" class="attachment-thumbnail" alt="fortune" title="fortune" /></a>
<br />
<img src="http://www.mediaite.com/wp-content/uploads/2009/09/fortune.png" alt="fortune" title="fortune" width="172" height="225" class="alignleft size-full wp-image-24645" /></p>
<p><strong>Mary Louise Parker</strong> &#8212; the maintstream, not to mention sterile, face of rampant marijuana use, after her five-season success on Showtime&#8217;s <em><a href="http://www.sho.com/site/weeds/home.do">Weeds</a></em>. With her help, and some magic leaf, this cover could actually grab a few non-<em>Fortune</em>-reading stoners. And &#8220;Wall Street: One Year Later&#8221; up top is a nifty hard-news peg.  </p>
<p><strong>Mediaite Grade (B+)</strong>: Hey, an issue of <em>Fortune</em> about pot &#8212; that&#8217;s pretty cool. Oh wait, Sage, the color, what are you doing here? You&#8217;re not very cool. If this cover was trying to make marijuana seem staid (which it probably is), then it&#8217;s a wild success. We wonder how their pot story stacks up to <a href="http://nymag.com/news/features/58995/"><em>New York</em> mag&#8217;s</a>.<br />
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<p><img src="http://www.mediaite.com/wp-content/uploads/2009/09/economist.jpg" alt="economist" title="economist" width="171" height="225" class="alignleft size-full wp-image-24726" />Before we snub <em>The Economist</em>, we want to get one thing straight: We know the cover isn&#8217;t what sells the magazine (it&#8217;s the <a href="http://www.mediaite.com/print/economist-envy-the-newsweekly-every-editor-wants-to-imitate-and-cant/">incisive content</a>, dummy). That said, we have to ask if these <em>Economist</em> covers are a nose-in-the-air smirk at the rest of the magazine industry, or just the product of uninspired designers who hate sharing an office with neurotic econ-types?</p>
<p><strong>Mediaite Grade (D)</strong>: We don&#8217;t need to<a href="http://www.mediaite.com/online/cover-wars-news-less-newsweeklies-keep-the-summer-evergreen/<br />
"> beat a dead horse</a>, or a series of plastic horses revolving in a circle, but this cover is bush league. Tucking the dollar sign ornament at the top of the carousel into the deck? It&#8217;s not cute. It&#8217;s not imaginative. We worry that a bunch of professionals actually sat down together and brainstormed this cover, or spent any time thinking about it at all. We&#8217;ve seen you do your <a href="http://www.mediaite.com/print/cover-wars-health-care-health-care-everywhere/">best work</a> before, <em>Economist</em> design team, now keep it up. If for no other reason, to set a good example for <em>Newsweek</em> <a href="http://blogs.wsj.com/speakeasy/2009/09/16/newsweeks-cover-stories-headless-health-care-debate-in-topless-bar/">(their cover this week</a> &#8212; yikes).<br />
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<p><img src="http://www.mediaite.com/wp-content/uploads/2009/09/GOOD-FORBES.jpg" alt="GOOD FORBES" title="GOOD FORBES" width="171" height="225" class="alignleft size-full wp-image-24787" />Magazines are at their best when they jump on the next hot thing, rather than just distilling a week or month&#8217;s worth of news. The latest edition of <em>Forbes</em> does both, highlighting the story of high-speed computer trading, which has been percolating all summer  —  a smart and timely take on the one-year anniversary of the financial collapse.</p>
<p><strong>Mediaite Grade (A-)</strong>: Visually, the cover&#8217;s play with font and depth is sharp; the psuedo-pyramid of faces at the bottom, illuminated by the chilling glow of computer screens, is electric. Pick up <em>Forbes</em> for a smart, forward-looking take on the financial world, one year after the collapse.<br />
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<p><img src="http://www.mediaite.com/wp-content/uploads/2009/09/businessweek.png" alt="businessweek" title="businessweek" width="169" height="225" class="alignleft size-full wp-image-24642" />It&#8217;s a scary time for <em>BusinessWeek</em>. People are talking about <a href="http://www.bloggingstocks.com/2009/07/14/businessweek-could-be-yours-for-1/">buying the magazine for $1 </a>. We wanted <a href="http://www.mediaite.com/print/obama-business-week-cover-shoot-sales-pitch-or-swan-song/<br />
">this cover to be a ray of light</a> for the floundering title. Though cheap, spray-painting a gun gold and pasting it on the cover, wasn&#8217;t exactly the sizzle or pop we were hoping for. </p>
<p><strong>Mediaite Grade (C+)</strong>: We wonder, is there a <em>BusinessWeek</em> intern walking around somewhere with gold spray paint on his hands? We like the idea of putting a gun on the cover, but this one looks too fake, too gold. And the yellow at the top of the cover doesn&#8217;t exactly complement the gold below (not even yellow could make the &#8220;America&#8217;s Manufacturing Crisis&#8221; banner exciting). Add <em>BusinessWeek</em>&#8216;s big, red, blocky masthead to the mix and watch the colors clash. Let&#8217;s see some hustle, <em>BusinessWeek</em>.</p>
<p><strong>COVER WARS WINNER</strong>: <em>Forbes</em> nailed the one-year anniversary with a cover that subtly acknowledged the bench mark, but took the story in a new direction &#8212; the future of finance. And they had fun with the cover &#8212; not too conservative, not too boring, not too tacky. Take notes, <em>BW</em>, before you&#8217;re liquidated.</p>
<p><script type="text/javascript" charset="utf-8" src="http://static.polldaddy.com/p/2001061.js"></script><noscript><br />
<a href="http://answers.polldaddy.com/poll/2001061/">Which business mag cover is your favorite?</a><span style="font-size:9px;">(<a href="http://www.polldaddy.com">polls</a>)</span><br />
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