Now would be a good time for the folks at Condé Nast to make a brave and convincing foray into the online world, right? And so they have — well, it’s brave at least — with the launch of a new dating site trulymadlydating.com. The idea is to get Glamour readers into a dating pool with GQ readers, and make money setting them up in stylish relationships. Since something is terribly wrong with Condé’s core business, it seems the publishing house is ready to try anything.

A Bay Area website revealed today an internal Time Inc. document outlining plans to start competing with Amazon’s Kindle and other electronic readers before the end of the year. Buried in the piece however is perhaps a more stunnign revelation – Time Inc. execs appear to have discussed the new venture with rival magazine publishers, including Conde Nast, Meredith, and Hearst. Can magazine publisher save themselves via an alliance?