USA Today to Charge for Content; Expects Increase in Revenue and Readership!
USA Today announced plans to charge $10 a month for a new digital version of their news offering in August. USA Today’s ad revenues fell 36% in the first quarter of this year, while circulation was down 7% to 2.11m for October to March. Hard to imagine that charging for content will increase revenue AND readership — it seems that a decrease is more likely.
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