The $250,000 that Vice Magazine spent on an exclusive party in Brooklyn last month was a good investment in at least one respect: Vice has gotten scads of free, adoring media attention since. In an era when Condé Nast can't even afford newspaper subscriptions, any magazine, much less a free 150k circulation mag, throwing that kind of money around is big news. The latest Financial Times profile of Vice highlights a few of its secrets to success. Namely: keep circ small and don't worry about newsstand revenue, but sell everything else. (more...)