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Vice‘s Success Shows the Virtue of Cover-To-Cover Advertorial

by Robert Quigley | November 20th, 2009

The $250,000 that Vice Magazine spent on an exclusive party in Brooklyn last month was a good investment in at least one respect: Vice has gotten scads of free, adoring media attention since. Its latest Financial Times profile highlights a few of its secrets to success. Namely: keep circ small and don’t worry about newsstand revenue, but sell everything else.

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