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	<title>Mediaite &#187; Dr. Mark</title>
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		<title>The Emerging Twitter List Arms Race</title>
		<link>http://www.mediaite.com/columnists/the-emerging-twitter-list-arms-race/</link>
		<comments>http://www.mediaite.com/columnists/the-emerging-twitter-list-arms-race/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 13:33:28 +0000</pubDate>
		<dc:creator>Mark Drapeau</dc:creator>
				<category><![CDATA[Columnists]]></category>
		<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[Dr. Mark]]></category>
		<category><![CDATA[Ezra Butler]]></category>
		<category><![CDATA[Follow Friday]]></category>
		<category><![CDATA[Gary Vaynerchuk]]></category>
		<category><![CDATA[Jay Rosen]]></category>
		<category><![CDATA[Mark Drapeau]]></category>
		<category><![CDATA[Tim O'Reilly]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Twitter Lists]]></category>

		<guid isPermaLink="false">http://www.mediaite.com/?p=40627</guid>
		<description><![CDATA[I use Twitter a lot, but I was not among the very first to see the new Lists feature. I can now, though. And what I find much more interesting than actually using the feature myself is the fact that I woke up this morning to find that I was on dozens of other people&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.mediaite.com/wp-content/uploads/2009/07/cheeky-geek.jpg" alt="cheeky-geek" title="cheeky-geek" width="150" height="140" class="alignleft size-full wp-image-859" />I use Twitter a lot, but I was not among the very first to see the new Lists feature. I can now, though. And what I find much more interesting than actually using the feature myself is the fact that I woke up this morning to find that I was on dozens of other people&#8217;s lists.</p>
<p>Even though the irony is that Twitter introduced lists about a year after I stopped wanting such a feature, I do think there is some value in having other people put me on their lists. Braggadocio. Oh yes, braggadocio.<span id="more-40627"></span> I&#8217;m talking about the incredible hubris that comes from knowing I&#8217;m on <strong>Ezra Butler</strong>&#8216;s list of people he&#8217;d <a href="http://twitter.com/ezrabutler/rubber-bullet-people">take a rubber bullet for</a>, the chutzpah of telling everyone that luminary <strong>Tim O&#8217;Reilly</strong>&#8216;s list of <a href="http://twitter.com/timoreilly/gov20">Government 2.0 people</a> includes me among its few members, and the extra swagger in my step that comes from the radiant energy of being on professor <strong>Jay Rosen</strong>&#8216;s list of the <a href="http://twitter.com/jayrosen_nyu/best-mindcasters-i-know">best mindcasters he knows</a>. I always knew I was awesome, but now I can prove it.</p>
<p>I&#8217;m joking a bit, of course. But when getting retweeted has been boiled down to a science (&#8220;<a href="Mark D. Drapeau  to me 	 show details 9:34 AM (1 minute ago) 	 http://www.briansolis.com/2009/10/the-science-of-retweets-on-twitter/">Adding &#8216;please&#8217; increases retweets by 12.3%!</a>&#8220;), every maven is in search of a social media metric that shows who has &#8220;authority.&#8221;  Being on someone&#8217;s Twitter list is a difficult thing to game because it&#8217;s about organic usefulness to a community. I recently read Gary Vaynerchuk&#8217;s inspiring book  <em><a href="http://www.beet.tv/2009/10/-crush-it-goes-multimedia-gary-vaynerchuks-book-is-now-a-vook-.html">Crush It</a></em>, and to me, Twitter lists have the potential to be a metric that measures how generous you are to the communities you&#8217;re a member of.</p>
<p>So forget about counting your number of followers, or how many retweets you get, or the many &#8220;Follow Friday&#8221; mentions you land &#8211; Those metrics have been blown out for a long time now. The new high fidelity for my vanity is the Twitter list. </p>
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