The Gawker Decade: How Gawker Media Defined The 2000s

the aughts

As you may have heard, Gawker was recently named the blog of the decade by Adweek, which proclaimed it “the template for what a blog should be.” Leaving aside the question of “should,” Gawker has set the template for what the blogs of this decade aspire to be. Gawker Media was founded in 2002. In those seven years, its founder Nick Denton has built an empire, and forever changed the game, how it’s played — and who gets to play it.