Innovation or Desperation?: Esquire To Release 3-D Issue

Esquire is teasing its upcoming December issue as a new “living, breathing, moving, talking magazine,” using 3-D technology and augmented reality to integrate real images and graphics with both its articles and advertisements. The issue features six interactive “boxes” and at least one Lexus ad in which readers can use their computers to see bonus three-dimensional features. Will this lure advertisers? It better.