Soundbite: Everybody’s Selling Something
TheAwl.com co-founder Choire Sicha ridiculeds the FCC’s new disclosure guidelines for bloggers…and demonstrates the benefits of good product placement. We’re not sure if this last line of Sicha’s piece was meant to be meta, but it’s certainly a fitting capper for the article. Which, by the way, is both smart and funny.
FTC: Bloggers Must Disclose Payments
The days of blogger payola are over, if the Federal Trade Commission has anything to say about it. The Federal Trade Commission slapped down a new set of rules today that require full disclosure by bloggers when they receive freebies or payments from companies for reviewing their products. The rules take effect Dec. 1, and [...]






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