"Because the more we are sold to — and, believe it, we are being pitched every minute — the more immune we are to it all.

Choire Sicha is the co-founder of TheAwl.com." — Awl co-founder Choire Sicha ridiculing the FCC's new disclosure guidelines for bloggers...and demonstrating the benefits of good product placement. (more...)

The days of blogger payola are over, if the Federal Trade Commission has anything to say about it. The Federal Trade Commission slapped down a new set of rules today that require full disclosure by bloggers when they receive freebies or payments from companies for reviewing their products. The rules take effect Dec. 1, and those out of compliance could be fined up to $11,000 per violation. Ouch. (more...)