Murdoch’s Mistake?: Financial Times Chronicles The Fall Of MySpace

By 2005, it was time for Rupert Murdoch to “get serious” about the internet. Or so starts the engaging Financial Times profile of the wilting social network MySpace, which New Corporation acquired that summer. Kids, Murdoch noticed, were “watching less television and reading fewer newspapers,” and the most fertile ground was online. Well-intentioned, but then things crumbled.