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	<title>Mediaite &#187; Fox News Health Care</title>
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		<title>Saturday Night Fight: Will Fox Carry The Best Coverage Of The Health Care Vote?</title>
		<link>http://www.mediaite.com/tv/saturday-night-fight-will-fox-carry-the-best-coverage-of-the-senate-health-care-vote/</link>
		<comments>http://www.mediaite.com/tv/saturday-night-fight-will-fox-carry-the-best-coverage-of-the-senate-health-care-vote/#comments</comments>
		<pubDate>Sat, 21 Nov 2009 17:08:12 +0000</pubDate>
		<dc:creator>Joe Coscarelli</dc:creator>
				<category><![CDATA[TV]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[CSPAN health care]]></category>
		<category><![CDATA[fox news]]></category>
		<category><![CDATA[Fox News Health Care]]></category>
		<category><![CDATA[Health Care]]></category>
		<category><![CDATA[Health Care Bill Passed]]></category>
		<category><![CDATA[Health Care Bill Passes]]></category>
		<category><![CDATA[Health Care Passes]]></category>
		<category><![CDATA[Health Care Reform]]></category>
		<category><![CDATA[Health Care Reform Passes]]></category>
		<category><![CDATA[Health Care Reform Vote]]></category>
		<category><![CDATA[Health Care Vote]]></category>
		<category><![CDATA[msnbc]]></category>
		<category><![CDATA[MSNBC health care]]></category>
		<category><![CDATA[New York Times health care]]></category>
		<category><![CDATA[Politics News]]></category>
		<category><![CDATA[Public Option]]></category>
		<category><![CDATA[Senate Health Care Bill]]></category>
		<category><![CDATA[Senate Health Care Passes]]></category>
		<category><![CDATA[Senate Health Care Reform Passes]]></category>
		<category><![CDATA[Talking Points Memo health care]]></category>
		<category><![CDATA[Vote On Health Care]]></category>

		<guid isPermaLink="false">http://www.mediaite.com/?p=48900</guid>
		<description><![CDATA[The senators of this great nation have agreed to give up their Saturday to cast the first vote for health care reform with the initial roll call expected around 8 p.m., according to the <a href="http://news.yahoo.com/s/ap/20091121/ap_on_bi_ge/us_health_care_overhaul">Associated Press</a>. Where should those engaged citizens hoping to tune in for coverage of the debate turn? It all depends on your obsession level with the United States Senate, health care reform and CSPAN.]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-48907" title="110th_US_Senate_class_photo" src="http://www.mediaite.com/wp-content/uploads/2009/11/110th_US_Senate_class_photo-300x225.jpg" alt="110th_US_Senate_class_photo" width="300" height="225" />The senators of this great nation have agreed to give up their Saturday to cast the first vote for health care reform with the initial roll call expected around 8 p.m., according to the <a href="http://news.yahoo.com/s/ap/20091121/ap_on_bi_ge/us_health_care_overhaul">Associated Press</a>. But that means a full day&#8217;s worth of legislative festivities with the starting gavel coming at 10 a.m. this morning and no end in sight. But where should those engaged citizens hoping to tune in for coverage of the debate turn? It all depends on your obsession level with the United States Senate, health care reform and of course, CSPAN.<span id="more-48900"></span></p>
<p>The aforementioned Associated Press <a href="http://news.yahoo.com/s/ap/20091121/ap_on_bi_ge/us_health_care_overhaul">report</a> provides a solid recap of where we are up to this point, running down the following facts:</p>
<ul>
<li>&#8220;The vote will determine whether debate can go forward on <strong>Majority Leader Harry Reid</strong>&#8216;s 2,074-page bill to dramatically remake the U.S. health care system over the next decade.&#8221;</li>
<li>&#8220;The two [necessary Democrat] holdouts are Sens. <strong>Blanche Lincoln</strong> of Arkansas and <strong>Mary Landrieu</strong> of Louisiana.&#8221;</li>
<li>&#8220;After the vote Saturday night, senators will leave for a Thanksgiving recess. Upon their return, assuming Democrats prevail on the vote, they will launch into weeks or more of unpredictable debate on the<span id="lw_1258807742_14">health care bill</span>, with numerous amendments expected from both sides of the aisle and more 60-vote hurdles along the way.&#8221;</li>
</ul>
<p>Elsewhere, <strong>Brian Beutler</strong> is liveblogging the proceedings at <a href="http://tpmdc.talkingpointsmemo.com/2009/11/senate-debates-historic-health-care-bill.php">Talking Points Memo</a>, while the <em>New York Times</em> will doubtlessly have coverage on <a href="http://thecaucus.blogs.nytimes.com/">The Caucus</a> blog.</p>
<p>But the television front is where things get most interesting, especially when it comes to the <a href="http://www.mediaite.com/tag/ratings/">cable news wars</a>. Two weeks ago, when the bill passed in the House, Fox News made a valiant and concerted effort <a href="http://www.mediaite.com/tv/not-news-fox-carried-the-most-health-care-and-ft-hood-coverage-last-night/">to show their newsiness</a>, interrupting pre-recorded programming for live highlights from the House floor, including notable speeches and the final vote. And they were rewarded in the <a href="http://www.mediaite.com/tv/fox-news-wins-with-saturday-night-live-health-care-coverage/">ratings</a>. CNN and MSNBC, meanwhile, both missed Nancy Pelosi&#8217;s speech, though the MSNBC online video player was streaming coverage all day.</p>
<p>When it comes to all day coverage for the truest obsessives, CSPAN is the only sure bet and no one would dare question it. But with the rest of the networks vying for more, er, entertaining coverage, it will be interesting to see if the other stations will have adjusted their strategy since Fox&#8217;s domination two weeks prior. You can be sure we&#8217;ll be watching.</p>
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		<title>The Real Reason For White House Feud With Fox? Health Care Reform.</title>
		<link>http://www.mediaite.com/online/the-real-reason-for-the-white-houses-feud-with-fox-health-care/</link>
		<comments>http://www.mediaite.com/online/the-real-reason-for-the-white-houses-feud-with-fox-health-care/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 21:16:05 +0000</pubDate>
		<dc:creator>Colby Hall</dc:creator>
				<category><![CDATA[Columnists]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Anita Dunn]]></category>
		<category><![CDATA[David Carr]]></category>
		<category><![CDATA[fox news]]></category>
		<category><![CDATA[Fox News Health Care]]></category>
		<category><![CDATA[Health Care]]></category>
		<category><![CDATA[Howard Kurtz]]></category>
		<category><![CDATA[Jeff Bercovici]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[White House]]></category>
		<category><![CDATA[White House Feud with Fox News]]></category>

		<guid isPermaLink="false">http://www.mediaite.com/?p=40597</guid>
		<description><![CDATA[While the salvos between FNC and the White House have recently abated, we are now left to wonder: what the hell happened? It's clear why FNC loved the controversy -- it helped their ratings and allowed them to cover one of their favorite topics: Fox News! 

But the unanswered question thus far is this: what exactly did the White House get out of it? Three words: Health care reform. ]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-40795" title="1_21_450_obama_oreilly" src="http://www.mediaite.com/wp-content/uploads/2009/10/1_21_450_obama_oreilly.jpg" alt="1_21_450_obama_oreilly" width="257" height="200" />While the salvos between FNC and the White House have recently abated, we are now only left to wonder: what the hell happened? <a href="http://www.mediaite.com/tv/fox-news-confirms-meeting-with-white-house/">Was there <em>really</em> a truce?</a> Or was it more of a ceasefire? More likely, both sides grew tired of the back-and-forth &#8212; or realized that they each got want they wanted out of the dust-up.</p>
<p>Its clear why FNC loved the controversy &#8212; it helped their ratings and allowed them to cover one of their favorite topics: Fox News. But what did the White House get out of it? Many media critics are wrong in saying that the Obama Administration was stupid for going after FNC. Why? Three words: Health care reform.<span id="more-40597"></span></p>
<p>Most pundits seem to agree that Fox News was the clear winner in this media fracas &#8212; or perhaps more to the point, that the White House was the loser. <strong>Jeff Bercovici </strong>wrote at DailyFinance.com that the &#8220;<a href="http://www.dailyfinance.com/2009/10/29/fox-news-truce-with-white-house-is-no-victory-for-obama/">Fox News &#8216;truce&#8217; with the White House is no victory for Obama.</a>&#8221;  <strong>David Carr</strong> <a href="http://www.nytimes.com/2009/10/18/weekinreview/18davidcarr.html">chastised the White House for &#8220;punching down&#8221;</a> &#8230; <strong>David Corn</strong> <a href="http://www.politicsdaily.com/2009/10/21/why-the-white-house-shouldnt-play-chicken-with-fox/">at PoliticsDaily.com </a> cleverly suggested that the &#8220;White House shouldn&#8217;t play chicken with Fox.&#8221; The list literally goes on and on&#8230;</p>
<p>But missing in all of this analysis and critique is any explanation of what the White House had to gain by the brouhaha. Many presumed that the White House intended to marginalize or delegitimize Fox News. But I think there was a more solid logic behind the White House strategy: they wanted to pass health care reform legislation, and this was the best way to do it.</p>
<h2 style="text-align: center;"><span style="color: #ff0000;">&#8220;Health care&#8221; was mentioned by Fox 2361 times in August. In October, it was only mentioned 1558 times. Meanwhile, Anita Dunn &#8212; who wasn&#8217;t mentioned once in August &#8212; has been referenced 121 times this month.</span></h2>
<p style="text-align: left;">A recap: In August of this year, the White House launched a full court press on public health care, and were immediately met with a full court press by their toughest opponent &#8212; Fox News. As we mentioned at the time, <a href="http://www.mediaite.com/online/the-real-health-care-debate-the-obama-administration-vs-fox-news/">the real health care debate late this summer was always between the Obama Administration and Fox News</a>; the Republican party itself played only a weak supporting role. You remember those days, right? <a href="http://www.mediaite.com/tv/while-cnn-and-msnbc-go-wall-to-wall-with-kennedy-fnc-focuses-on-town-halls/">Town Hall protests</a>, <a href="http://www.mediaite.com/online/obama-fights-viral-fire-with-fire-over-health-care/"><strong>Arlen Specter</strong> getting yelled at</a>, <a href="http://www.mediaite.com/online/whos-to-blame-for-the-death-panel-rumors-betsy-mccaughey-again/">Death Panels</a>&#8230;good times. Suffice it to say, the White House lost these early but important battles, which basically framed the debate.</p>
<p>It was at this point that senior officials reportedly met at the White House to discuss their media strategy and apparently came up with the concept of going after Fox. I imagine that their thinking was something like this: &#8220;We are getting hammered on health care reform. I&#8217;ll bet that if we start a fight with Fox News, they&#8217;d get distracted enough by their own reflection enough to stop hammering us so hard on the current health care debate.&#8221; Were they right?</p>
<p>In early October, <a href="http://www.mediaite.com/tv/the-gloves-are-off-white-house-says-lets-not-pretend-fox-is-a-news-network-the-way-cnn-is/"><strong>Anita Dunn</strong> went on CNN&#8217;s <em>Reliable Sources</em></a> and caused an uproar when she said this to host <strong>Howard Kurtz</strong>: “Let’s be realistic here, Howie, they’re widely viewed as a part of the Republican party: Take their talking points, put ‘em on the air. Take their opposition research, put ‘em on the air. And that’s fine, but let’s not pretend they’re a news network the way CNN is&#8230;&#8221;</p>
<p>Since that fateful moment, <a href="http://www.mediaite.com/tv/fox-news-talks-about-the-big-story-of-the-day-fox-news/">Fox News has spent a vast amount of their resources on covering the White House criticism</a>. That&#8217;s a smart business decision &#8212; not only is it a huge story, but it helps their ratings. It puts FNC&#8217;s competitors in a tricky wicket of <a href="http://www.mediaite.com/online/cnns-david-gergen-the-white-house-battle-with-fox-news-is-helping-fncs-ratings/">having to cover a story that not only involves their chief rivals</a>, but also invites their viewers to change the channel and see what could possibly be making such a fuss! Yes, covering this story whole-heartedly was, without question, a win-win for Fox News.</p>
<p>But more importantly, Fox News&#8217;s coverage of the &#8220;feud&#8221; came at the expense of their coverage of the health care debate. Suddenly, there was much less hand-wringing and gnashing of teeth over death panels and town hall protests. According to the television monitoring service <a href="http://www.tveyes.com/">TVEyes</a>, the term &#8220;health care&#8221; was mentioned by Fox 2361 times in August. In October, it was only mentioned 1558 times. Meanwhile, Anita Dunn &#8212; who wasn&#8217;t mentioned once in August &#8212; has been referenced 121 times this month.</p>
<p>What does it mean if this is where the White House was coming from? Well, it would show that they were willing to take a hit in terms of popularity and media relations in exchange for a chance at the passage of meaningful health care reform. It remains to be seen whether that will happen. But it shows how deeply invested Obama is in health care as a cause &#8212; and how much he has to lose if the push for reform peters out.</p>
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