As a handful of commenters on the site point out, websites run ads against tragic or otherwise negative news stories all the time; should they stop? Where’s the cutoff?

Fair questions to ask, but the front page of a newspaper is still a privileged space, which is why papers took to selling front-page ads in the first place. Regardless of the broader question, it’s safe to say that balloons and rabbits will probably not sell much in the way of wine, spirits, and finer foods next to news of a national tragedy.

(via Fitz & Jen)