Who knew the fallout from Tiger Woods driving his car into a fire hydrant could be so far-reaching. The least surprising outcome from last month’s debacle is perhaps that sponsors are reconsidering their sponsorship. The most surprising thing — other than the fact such a small incident has turned into such a large one — is how it may be changing the way we get our news. Literally.

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Stupid. The definition of stupidity. Idiotic. Beyond belief. A Disaster. That’s what Steve Brill thinks of media outlets who pass out their wares for free on the web. But lucky for them, all those stupidiotic giveaways will begin to give way to plausible subscription models once Journalism Online is up and running this fall. The engine will provide “one simple way to be a content consumer,” and help newspapers and magazines, you know, make money again.