Soundbite: Only “Low-Value Readers” Won Over With Controversy

Bad news, bloggers: according to a Harvard Business Review columnist, controversy is going to be a less and less valuable news product in the years to come. Umair Haque writes that “One of the new competencies the news media is going to have manage is opinion arbitrage. In an era of media production devolved to the masses, everyone can finally express their opinion. So publishers will have to learn to, to put it crudely, buy opinion low and sell it high.” What does that mean, exactly?