Throughout the Rep. Weiner scandal, radio host Rush Limbaugh has repeatedly been evoking the name of Hugh Hefner, saying that, unlike the troubled Congressman, the Playboy founder knew how to be a real ladies’ man. Now though after decades of being looked up to by men across the world, it appears that Hefner is now teaching us all something knew; how to deal with a broken heart. Hefner was set to marry model Crystal Harris this week, however, Harris broke off the engagement only five days before the wedding. Ever since, Hefner has been tweeting how hurt and surprised (as well as retweeting a post implying that Harris only got engaged as a publicity hoax) he is. One tweet in particular is gaining people’s attention though as it shows how Hefner is using the cover of the next issue of Playboy to enact a little bit of revenge.

Ah yes…we recall those days when everyone asked us “who needs another media site” as many will certainly ask of Mogulite. The difference, of course is that our friends at Mogulite can’t answer it, and we could! Kidding. Just like Mediaite, Mogulite will focus on personalities and in their case, the titans of industry and very powerful people who don’t always welcome attention the way our friends in media do.

So what to make of Mogulite? Well let’s let our newest cohort Amy Tennery explain its raison d’etre

MSNBC’s newest anchor, Martin Bashir, devoted several minutes of his show (and an unknown amount of energy) keeping a straight face while reporting on an infectious disease outbreak that emanated from the world famous Playboy Mansion.

It is, perhaps, a sign of the times that the onetime mothership of hedonism and debauchery is suspected of causing an outbreak, not of some exotic malady of the penis, or of peculiar muscle strains, but of Legionnaires’ Disease. This is the sad tale of a dusty, ancient relic of a bygone America, and his mansion.

This is the kind of promotion that, once you hear about it, you’re shocked it’s never been done before. Playboy is turning Hugh Hefner into Willy Wonka by hiding “golden tickets” in 10 copies of the latest issue, out this Friday. The tickets will enable the lucky finder to go to a party at the famed Playboy Mansion, something that is very, very important to most heterosexual men born before the year 1990 or so.

Normally when you start seeing double, you know it’s time to lay off the drinks. Stoli Vodka new ad campaign, which features people drinking alcohol and talking to themselves, thinks otherwise. And so does Twitter co-founder Biz Stone, who, like Hugh Hefner and Julia Stiles before him, interviews himself over some Stoli. The thirty-second video shows Stone geting slightly confrontational with himself, asking, “Did it ever occur to you that maybe Twitter is a constant stream of meaningless babble?”

Reliable Sources host Howard Kurtz stopped by the Playboy Mansion this week to talk to Playboy magazine founder Hugh Hefner about Wikileaks Ground Zero Mosque naked pictures on The Huffington Post and more.

Unsurprisingly, Hefner has a very pro-traditional media point of view.

Playboy magazine is not the cultural touchstone it once was and is on track to lose $8 million this year. To counteract such disappointing numbers, the company has decided to outsource all of its publishing jobs, excluding only editorial, to generically named American Media Inc., according to a report from Reuters.