Exclusive! Here is another scene from “Ronna & Beverly,” a pilot made for Showtime earlier this year that got a last-ditch airdate — which creators Jessica Chaffin & Jamie Denbo turned into a chance to catalyze a veritable movement to get it seen (and, hopefully, loved). According to IMDb, it’s up 628% in popularity over [...]

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So! “Ronna & Beverly” aired last night. Did you watch? Did anyone? Did the army of Twitter followers of comedy tastemakers like Rainn Wilson, Mindy Kaling, Joel Stein, Paul Feig, Rob Corddry, Rob Riggle, Paul Scheer and Diablo Cody — remember to set their DVRs? Anyone subscribing to the theory of Twitter as a cross-platform [...]

What do you do if your TV pilot finally gets made — in the middle of a media meltdown and the worst recession in years? And what do you do if it isn’t picked up, but at the last minute, randomly, gets scheduled to air? In the olden days (read: a few years ago), you [...]