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Publishers Weekly‘s Viral Issue: A Magazine Uses The Internet To Sell Books

The October issue of Publishers Weekly is quite forward-thinking for such an old world product. One glance at this edition’s cover — an artistic recreation of the magazine’s Twitter page — and it’s clear that this isn’t your great-great-grandfather’s Publishers Weekly. Actually, it’s the Viral Issue and it’s online and on newsstands now — what’s inside might surprise you.

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