A couple of weeks ago the AP made waves when it announced that, it was going to begin tracking its content on the Web to “to assure compliance with terms of use.” Now the folks at Neiman Journalism Lab have got their hands on a document labeled “AP CONFIDENTIAL — NOT FOR DISTRIBUTION” that details how the wire plans to make itself and its content relevant in the the new, over-sharing online world.

At the end of last week, Washington Post reporter Ian Shapira wrote a profile of a niche consultant — a “generational guru” — who teaches clients to communicate with members of different generations. Later that day, Gawker’s Hamilton Nolan picked up the story, snarked it down, added a few links — one at the top, one at the bottom — and posted it. Business as usual, right? Wrong.