It was an irresistible story. A gay-hookup site called ManCrunch submitted an ad to CBS for inclusion during the Super Bowl. The company leaks to the media that they expect to be turned down because the ad includes two men kissing and CBS instantly became the villain in the annual ritual of Super Bowl ad drama.

Yesterday, we carried a story about CBS’s precedent-upending decision to run a “pro-life” advocacy ad by Focus on the Family during the Super Bowl. The ad is to feature Tim Tebow – the Heisman award-winning QB renowned, among other things, for his habit of quoting Hebrews with his eye-black. In it, Tim and his mother recount, allegedly without visible embarrassment, the saga of Tim’s conception, career as a fetus, and birth. You will be slightly less than astounded to learn that news of the ad has gone over very well with some, and very badly with others.