Recent headlines have read that although the recession is nearing an end, it may be years before everyone feels the actual effects of an upswing. Particularly, non-profit organizations may be among the last to recover from the worldwide economic debacle. There is a silver lining: even amidst a global recession, the marketplace is chock-full of companies who are showcasing their cause-related commitments, especially through social media. (more...)

It's no secret that plummeting ad sales is the biggest challenge facing the newspaper industry today. Online advertising, for a variety of reasons, does not generate the same revenue that print advertising has traditionally done. To make up for the lack publishers have been considering any manner of income generators. However according to an piece on Forbes.com today, the solution may be as simple as getting readers to cough up a whole lot of personal information. (more...)

This is the kind of viral marketing that executives dare not even dream about.  In fact, while outlets like Gawker have come under fire for their use of sponsored content like Bloodcopy, the folks behind AMC's "Mad Men" are reaping huge PR dividends for free.  Their personalized icons have swept over Twitter like a nuclear daisy. If you've never heard of "Mad Men," that's kind of the point.  AMC's series about an early-sixties ad agency is high on critical acclaim, but hidden away on basic cable.  The show's pitch-perfect period reproduction takes you right back to the days of 3-martini lunches, chainsmoking everywhere, and the kind of casual racism and misogyny that make last year's presidential race seem all the more miraculous.  If Proust had been smoking a cigarette, this show is what it would have tasted like. (more...)