In a time when traditional print publications are folding or being significantly scaled down, Michael Rideout is doing something pretty daring. First, the former sales executive for Time Warner is launching a new media brand aimed at men between 25 and 34 years old called MadePossible, a package that contains a printed magazine, a corresponding website, and even an event marketing business. And second, he’s hoping to sell this men’s mag without using cleavage on the cover to draw in readers.

Mediaweek has released their annual list of “executives who help the Rupert Murdochs and Martin Sorrells and Mark Zuckerbergs get on those ‘power lists’ in more celebrity-focused titles.”

The Mediaweek 50 span the range of industries and job titles – here are five of the most interesting selections:

Does The New York Times want to be your new favorite Twitter search engine? The paper announced its plans to build a new set of smart search tools to zero in on “thousands of categories” worth of tailored information.

It’s yet another sign of the Times‘ shift from an entity fueled by paper, ink, and news trucks to a creature of the Web.

Media Decoder reports that last week, ABC averaged an abysmal 1.1 rating among 18- to 49-year-old viewers for the third time this summer, putting it behind CBS, NBC, Fox, and even Univision.

There’s no doubt that a lot of ABC execs have been getting stern talkings-to from their superiors lately, but Steve McPherson, the president of ABC Entertainment Group, has to be sweating harder than most.

Is Candace Bushnell about to do for a Web series what she did for HBO? The Sex and the City creator has teamed up with More magazine on a Web series about women in the business world — The Broadroom, debuting this September. Mediaweek reports that the cast will include Jennie Garth from Beverly Hills, 90210, and Talia Balsam from Mad Men.