Further Clarification From Men’s Health: More On Repeated Cover Lines

Men’s Health is providing Mediaite with further clarification about the way they choose cover lines following our post on the similarities between the newsstand cover of their December 2009 issue and their October 2007 issue, which were first pointed out by Perez Hilton.Men’s Health editor-in-chief David Zinczenko has passed along a number of the magazine’s subscription covers, which he says make up nearly 80 percent of their distribution versus the 20 percent comprised by newsstand covers like the ones Hilton discovered: