The “Hulu for magazines” joint venture spearheaded by John Squires officially has a name: Next Issue Media. According to Folio, the partnership has some real heavyweights behind it: Time Inc., Meredith, Hearst, Condé Nast and News Corporation. All of which represent some serious old media muscle, but will they be able to compete in the digital marketplace?

A Bay Area website revealed today an internal Time Inc. document outlining plans to start competing with Amazon’s Kindle and other electronic readers before the end of the year. Buried in the piece however is perhaps a more stunnign revelation – Time Inc. execs appear to have discussed the new venture with rival magazine publishers, including Conde Nast, Meredith, and Hearst. Can magazine publisher save themselves via an alliance?

Is Candace Bushnell about to do for a Web series what she did for HBO? The Sex and the City creator has teamed up with More magazine on a Web series about women in the business world — The Broadroom, debuting this September. Mediaweek reports that the cast will include Jennie Garth from Beverly Hills, 90210, and Talia Balsam from Mad Men.

As President and CEO of Meredith Corporation, Steve Lacy is second only to Time Inc.’s Ann Moore ranked in the Magazine Titan category of the Power Grid, outranking other stalwarts of print including Conde Nast’s Chuck Townsend, Hearst’s Cathie Black and Rodale’s Steve Murphy. What?