Yesterday, we wondered about the future of advertising, and acknowledged that bloggers face a new predicament of impossibly low rates. But there are other technological pitfalls — just ask Gawker Media, who was scammed by a client pretending to be Suzuki into running ads that crashed readers’ browsers and even installed malware onto their systems.

For all of the advertising woes that printed newspapers have encountered over the past few years, it’s an open question what will happen to them as they shift their focus online. The New York Times‘ Stephanie Clifford warns that the Web may not be the Promised Land of newspaper ad sales, but there are a few hopeful indicators.