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Michael Vick’s Winning PR Strategy: Redemption By Work Ethic

VIDEO

Michael Vick appeared in the first segment of CBS’ 60 Minutes last night in a lengthy interview with James Brown (A CBS Sports, but not 60 Minutes contributor).

As Brown reported in the piece, Vick is working with “a group of attorneys, agents and media advisers,” and he said a lot of the “right” things in the CBS interview – unsurprising admissions of shame and a new appreciation for animals. But there was something else in the segment, that sounds like it will be a PR push: change the topic to work ethic.

Athletes Who Tweet: Critiquing Critics and Gang Messages (UPDATED)

Today we learned the NFL doesn’t want its players to use Twitter for football-related communication with fans.

But for now, we’re still treated to a bevy of NFL athlete tweets (athtweets?). Today, Chad Ocho Cinco of the Cincinnati Bengals gives a tour of training camp, complete with pics, but also calls out a reporter as an “idiot” for something he wrote.

Twitter Now Officially the Fourth Horseman of the Apocalypse

140 characters is mightier than…well football players and the military, apparently. There are two stories out today about two very different, but very powerful, organizations deciding to ban the use of Twitter. But is this practical? And how long can it actually last?

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